SEO Campaign Started: July 2021 Service: Local SEO + Organic SEO
Overview
Our collaboration with Tried & True Labradors began in July 2021 with the goal of increasing their organic visibility, local rankings, and qualified traffic, the website had almost no organic visibility on Google. The site was not ranking for its primary business keywords, organic traffic was nearly zero, and the Google Business Profile had very limited visibility in local search.
Tried & True Labradors
We identified high-converting buyer-intent keywords including:
(and many more local variations targeting Alabama.)
| S.No. | Keywords |
Current Ranking
Aug-22
Google.com USA |
Previous Ranking
Jul-21
Google.com USA |
|---|---|---|---|
| 1 | English Labrador Breeder Alabama | 1 | 0 |
| 2 | English Labrador breeders Alabama | 1 | 0 |
| 3 | Labrador training Alabama | 1 | 0 |
| 4 | Good English Labrador Breeders Alabama | 1 | 0 |
| 5 | English Labrador puppies Alabama | 1 | 0 |
| 6 | English lab puppies Alabama | 1 | 0 |
| 7 | English lab puppies for sale near Alabama | 1 | 0 |
| 8 | Black English Labrador puppy for sale Alabama | 3 | 0 |
| 9 | English Labrador puppies for sale Alabama | 7 | 0 |
| 10 | Black English lab puppies for sale Alabama | 4 | 0 |
| 11 | Chocolate English Labrador puppy for sale Alabama | 1 | 0 |
| 12 | English lab puppies near me Alabama | 1 | 0 |
| 13 | English lab puppies Alabama | 1 | 0 |
| 14 | Black English Lab puppy for sale Alabama | 1 | 0 |
| 15 | Yellow English Labrador puppy for sale Alabama | 1 | 0 |
| 16 | English lab puppies for sale Alabama | 1 | 0 |
| 17 | Yellow English lab puppy for sale Alabama | 1 | 0 |
| 18 | Yellow English lab puppies for sale Alabama | 1 | 0 |
| 19 | Chocolate English Lab puppy for sale Alabama | 1 | 0 |
| 20 | Lab training Alabama | 2 | 0 |
| 21 | Chocolate English lab puppies for sale Alabama | 2 | 0 |
| 22 | Duck dog English lab pups for sale Alabama | 2 | 0 |
| 23 | AKC lab puppies Alabama | 1 | 0 |
| 24 | Yellow lab puppy for sale Alabama | 5 | 0 |
| 25 | Yellow lab puppies for sale Alabama | 5 | 0 |
| 26 | Champion English Labrador puppies for sale Alabama | 6 | 0 |
| 27 | Lab puppies Alabama | 1 | 0 |
| 28 | Black lab puppy for sale Alabama | 7 | 0 |
| 29 | Black lab puppies for sale Alabama | 7 | 0 |
| 30 | Chocolate lab puppy for sale Alabama | 7 | 0 |
| 31 | Labrador puppies Alabama | 1 | 0 |
| 32 | Labrador retriever puppy for sale Alabama | 1 | 0 |
| 33 | Chocolate lab puppies for sale Alabama | 8 | 0 |
| 34 | Labrador retriever puppies for sale Alabama | 8 | 0 |
| 35 | AKC Marketplace puppies Alabama | 9 | 0 |
This traffic consisted primarily of highly targeted users searching for English Labrador puppies and breeders in Alabama.
From invisible to dominant in just 4 months
| Metric | Before SEO | After 4 Months |
|---|---|---|
📈 Organic Traffic |
Nearly 0/month | 1,600/month |
🏆 First Page Rankings |
0 | 80% of target keywords |
📍 Google maps Ranking |
Not Visible | Top 3 Positions |
👁️ Local Visibility |
Very Low | Strong Across Alabama |
🎯 Qualified Leads |
Very Limited | Significant Increase |
This project demonstrates how a structured SEO strategy combining technical optimization, content improvements, local SEO, and authority building can transform a local business's online presence in a short period.
Within just three months, Tried & True Labradors evolved from having virtually no organic visibility to becoming one of the leading English Labrador breeders in Alabama on Google Search and Google maps, driving consistent organic traffic and high-quality local inquiries.
Google
Glassdoor
Clutch