URL : https://wellnessnadira.com Location: Leeuwarden, Netherlands Services: Local SEO, Google Business Profile Optimization&ChatGPT/AI SEO Industry: Massage, Wellness & Pedicure
Project Overview :
Wellness Centre Nadira is a local wellness and massage centre located at Oostersingel 34 in Leeuwarden. The business offers services including duo massage, relaxation massage, back massage, foot and lower-leg massage, hot stone massage, aroma massage and pedicure treatments. The current Google business listing has a 4.6/5 rating from 60 reviews.
When we started the SEO campaign in May 2026, the website had almost zero visibility for the targeted local keywords. The main objective was not simply to improve traditional website rankings, but to establish visibility across three important discovery channels:
Google Organic Search + Google Maps/Business Profile + ChatGPT/AI Search
By September 2026, 100% of the 14 tracked keywords had reached Google's first page, with 9 keywords ranking at Position #1. The supplied screenshots also show Wellness Centre Nadira appearing prominently in local Google results and being surfaced by ChatGPT for relevant Leeuwarden massage searches.
Wellness Centre Nadira
Before starting the campaign, the targeted keywords had essentially no meaningful rankings. Potential customers searching for services such as duo massage, back massage, wellness massage, foot massage and pedicure in Leeuwarden had limited opportunity to discover Wellness Centre Nadira.
The goal was therefore to build a broader local search presence rather than concentrating on only traditional blue-link Google rankings.
We optimized the website around service + location search intent, particularly searches containing "Leeuwarden."
Dedicated and optimized content was developed around services such as Duo Massage, Pedicure, Ontspanningsmassage, Voetmassage and other treatments. The website now has individual pages that clearly describe these services and their local relevance.
The business name, address and phone details are also consistently presented on the website, strengthening the connection between the website and its Leeuwarden location.
A major part of the campaign focused on improving visibility within Google's local search ecosystem.
We strengthened the profile's relevance to the services being searched and aligned the website, service pages and local business information with the Google profile.
The supplied screenshots demonstrate Wellness Centre Nadira appearing prominently for searches including "Duo massage" and "wellness massage Leeuwarden."
This means the business is gaining visibility not only through its website but also through Google's local results—an important source of calls, directions and local enquiries.
Instead of trying to rank the homepage for every service, we strengthened individual service pages.
For example, the dedicated Duo Massage page explains the treatment, its suitability for couples/friends and pricing, while dedicated pedicure and foot-massage pages provide detailed information specifically around those services.
This approach gives Google and AI systems clearer information about what Wellness Centre Nadira offers, where it is located, and which page is most relevant to each search.
The campaign also targeted visibility beyond conventional Google Search.
We structured and expanded the website's information so AI systems could more easily understand:
Entity → Wellness Centre Nadira Location → Leeuwarden Services → Massage, Duo Massage, Rugmassage, Pedicure, Voetmassage, etc.
We also strengthened service explanations and FAQ-style content. For example, the website's FAQ directly answers common customer questions about massage appointments, duo massage, hygiene, massage oils and other topics.
This type of clear, question-oriented information helps make content easier for search engines and AI answer systems to interpret.
The improvement from May to September 2026 was substantial
| S.No. | Keywords |
Current Ranking
Sep-26
|
Initial ranking
May-26
|
|---|---|---|---|
| 1 | Rugmassagevoormannen in Leeuwarden | 1 | 0 |
| 2 | stone massage therapy voorvrouwen | 1 | 0 |
| 3 | massage en pedicure in Leeuwarden | 1 | 0 |
| 4 | Duo massage | 1 | 0 |
| 5 | wellness massage Leeuwarden | 1 | 0 |
| 6 | koppel massage Leeuwarden Leeuwarden | 1 | 0 |
| 7 | Duomassagevoorstellen in Leeuwarden | 1 | 0 |
| 8 | Deluxe pedicure in Leeuwarden | 1 | 0 |
| 9 | Duo massage near me | 1 | 0 |
| 10 | Wellness massage | 3 | 0 |
| 11 | Pedicure Centre in Leeuwarden | 5 | 0 |
| 12 | Massage voor Couple in Leeuwarden | 6 | 0 |
| 13 | Voetmassagevoorvrouwen in Leeuwarden | 6 | 0 |
| 14 | Pedicure voorvrouwen | 9 | 0 |
14 out of 14 tracked keywords are now on Google's first page — 100% first-page visibility.
Even more importantly:
9 of the 14 tracked keywords reached Position #1, including commercially valuable searches such as "Duo massage," "wellness massage Leeuwarden," "Deluxe pedicure in Leeuwarden" and "Duo massage near me."
This represents a major improvement from the campaign's starting point, when the tracked terms had essentially no ranking visibility.
The screenshots supplied for the campaign show Wellness Centre Nadira appearing prominently in Google's local business results.
For example, for "wellness massage Leeuwarden," Wellness Centre Nadira appears among the businesses displayed in the local results. The current business listing identifies it as a massage therapist/wellness business at Oostersingel 34, Leeuwarden, with a 4.6 rating and 60 reviews."
This local visibility is particularly valuable because customers searching for a massage or pedicure nearby often have strong booking intent.
One of the strongest achievements of the campaign is visibility within ChatGPT's local search experience.
As demonstrated in the supplied screenshots, when searching ChatGPT for:
"Rugmassagevoormannen in Leeuwarden"
Wellness Centre Nadira is surfaced as a relevant local option, accompanied by its business information.
Similarly, for:
"Duo massage in Leeuwarden"
Wellness Centre Nadira is again prominently surfaced in the ChatGPT local results.
This demonstrates that the campaign has progressed beyond traditional SEO visibility into AI-driven discovery, where users increasingly ask conversational questions instead of typing conventional search-engine keywords.
Starting Point: Almost zero targeted keyword visibility
The Wellness Centre Nadira campaign demonstrates how Local SEO, Google Business Profile optimization and ChatGPT/AI SEO can work together for a location-based business.
Instead of focusing only on conventional website rankings, the strategy built visibility across the places where customers can discover a local wellness business today: Google Search, Google's local results and AI-powered search experiences such as ChatGPT.
From almost zero visibility in May 2026, the campaign achieved 100% first-page rankings across all 14 tracked keywords by September 2026, with 9 keywords reaching the #1 position.
Most importantly, the supplied search screenshots demonstrate visibility across multiple discovery channels—showing how a local business can build a much broader digital presence than traditional SEO alone.
Google
Glassdoor
Clutch